Article in Les Echos on the digital transformation of businesses
Our CEO, Stefane Fermigier, is quoted in an article in Les Echos published today "More agile businesses thanks to digital technology](http://www.lesechos.fr/entreprises-secteurs/tech-medias/actu/0203062348680-des-entreprises-plus-agiles-grace-au-numerique-618062.php?xtor=RSS-2004)".
But putting a community manager on the marketing team doesn't solve anything, warns Stefane Fermigier, chairman of the Systematic cluster's Open Source group. You need to be able to reorganise your teams to engage in dialogue with customers on social networks and other channels, and to observe, analyse, segment and study behaviour in order to tailor an offer to each customer.
